Introduction

Emeco launched in 1976 and by 1979 had already placed itself and Egypt firmly on the map for incentive travel and live events following the stage management of a product launch that saw none other than Frank Sinatra perform live in concert at the foot of the Sphinx.

Since then, Emeco has continued to work as a pioneer for the incentives industry in Egypt. In 1984 we worked in association with Euromic to conduct a special training program on the importance of the incentives industry, inviting in Government Officials and more than 250 travel professionals in a bid to raise the bar on incentive travel in Egypt. The objective of this training program was to show why incentive groups need to receive a unique travel experience and to work towards placing the country on the